While last weekend with $118.2M in ticket sales was considered to be slow given its overall -45% drop from the previous Black Friday 3-day period, this weekend’s box office will ratchet down even more as the major studios opt to hold back on any wide entries. Again, this is due to the annual distraction of holiday activities; their thinking is that it’s better to starting teeing off next weekend and play into Christmas, after which point moviegoing explodes.
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What is going on this weekend is that those distributors with awards season fare are looking to take advantage of the lull by either launching new titles or widening movies which might turn up at tomorrow’s Golden Globes. It will certainly be a weekend weighed by the power of the screen average.
In regards to the top three holdovers, look for them to ease 35% to 40% each and that includes