How the Golden Globes TV Battlefield Erupts as Contenders Aim for ‘Maisel’-Like Bump

  • Variety
How the Golden Globes TV Battlefield Erupts as Contenders Aim for ‘Maisel’-Like Bump
While Oscar pundits were busy on Thursday morning dissecting what the Golden Globe nominations might mean for the Academy Awards, small screen execs were just as eager to see what might be the next show to get “The Marvelous Mrs. Maisel” bump.

“Maisel,” of course, is the critically acclaimed Amazon Studios series starring Rachel Brosnahan as a 1950s New York housewife who discovers her skill in standup comedy. The show’s first season debuted last year on November 29. Less than two weeks later, it had already been nominated in two key Globes categories: musical or comedy series and comedy actress (for Brosnahan).

Five weeks after that, “Maisel” surprised many by winning both categories — setting the show up for an Emmy campaign. “Maisel” went to win eight total Emmys — including top prizes for the show and its star.

“Something like ‘Maisel’ needed attention early on,” says one awards publicist who wished not to be named,
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